Judging a book by its cover
Although we shouldn’t ‘judge a book by its cover’, we do all the time. The cover is the first thing we see when we look at a book and first impressions count. If the cover doesn’t grab our attention we might not even pick the book up, let alone read the blurb or the opening paragraph. The cover should ‘sell’ the book with a design that sparks our curiosity and entices us to find out more. The cover should capture the feeling of the book and appeal to the target audience. It should be a true indication of the type of book – the reader doesn’t want to be mislead by the cover. Publishers use a range of persuasive techniques in their cover designs.
The more successful an author becomes, the easier it is to sell their books and the bigger their name appears on the cover.
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