Hugely successful books like the Twilight saga will often lead to a run of similar covers as publishers try to cash-in on their popularity. Even classics of English literature were re-branded in the Twilight style. Wuthering Heights, the favourite book of Bella in Twilight, even includes the vampiric tagline: Love Never Dies.
Film / TV tie-ins
A book that has been made into a film or television series presents an opportunity for publishers to market the book to a new audience – people who will only read the book because of the film and people influenced by pictures of celebrities.
Do you like film tie-in covers? Do they change the way you think about the characters?
|Judging a book by its cover||Misleading Covers|